Lead Generation Marketing for Law Firms and Service Businesses
More of the right clients calling you.
Twenty years of SEO, Google Ads and lead generation experience. Personal service. Pick your industry.
More signed cases from search and ads.
Practice area SEO, Google Ads and Local Services Ads that bring in qualified case calls.
What we do
Everything it takes to get the phone ringing.
SEO and AI Search
Show up on Google, in the Map Pack, and in answers from ChatGPT and Google AI Overviews.
Learn moreGoogle Ads and LSA
Google Ads and Local Services Ads managed around calls and booked consultations.
Learn moreWebsites
Fast WordPress sites built to turn visitors into calls and form leads.
Learn moreCall Tracking
Know exactly which marketing produces calls, leads and new clients.
Learn moreFractional CMO
Senior marketing leadership, budgets and planning without a full-time hire.
Learn moreAgency Oversight
An independent expert who checks your current agency and holds it to the leads you pay for.
Learn moreHow it works
Three steps. No runaround.
From the first call to the monthly review, you deal with one person.
1. A straight conversation
A 30-minute call about your business, your market and what you have tried. We review your website, search presence and ads before we talk.
2. A plan built for calls
A focused plan for the channels most likely to bring in leads, with a clear monthly price. Then we set up tracking and launch.
3. Monthly check-ins
A plain-English report on calls and leads each month, and a conversation about what to do next. Budget moves to what is working.
Personal service
You work with the expert. Every time.
Most agencies sell you on a senior team, then hand you to a junior account manager. At BrightFoundry, the strategist on the first call is the one doing the work and answering your emails.
Founder George Murphy has worked in SEO and lead generation since 2005. He led the SEO department at a national legal marketing agency and ran his own agency for ten years. He has also served as Director of Marketing and Fractional CMO for growing firms.
About GeorgeDirect access
Call, text or email the person running your account.
20 years of experience
Search, ads and lead generation since 2005.
Plain-English reporting
Calls and leads, explained without jargon.
Certified
Google Ads, Google Analytics and HubSpot certified.
Pricing
Know the cost before the first call.
Engagements start at $1,000 per month. Ad spend is paid directly to Google and is separate from management.
Foundation
$1,000 to $2,000
per month
For businesses making their first serious marketing investment.
- Marketing plan and priorities
- Local SEO and Google Business Profile
- Website and conversion guidance
- Call and form tracking
Growth
$2,000 to $5,000
per month
For businesses running ads or replacing an agency.
- Google Ads and Local Services Ads
- SEO, AI search and content
- Landing pages and conversion
- Monthly lead reporting
Fractional CMO
$5,000 to $20,000+
per month
For businesses with a team or agencies that need senior leadership.
- Marketing leadership and planning
- Agency and vendor management
- Budget allocation
- Executive reporting
Questions
Straight answers.
Don’t see your question? Call and ask.
What types of businesses do you work with?
Service businesses where a new client is worth real money: law firms, healthcare practices, professional services firms, home and trade services, and schools. Our deepest experience is in legal marketing.
How much does it cost?
Engagements start at $1,000 per month. Most businesses running ads and SEO invest $2,000 to $5,000 per month in management. Ad spend is paid directly to Google and is separate.
How soon will we get more calls?
Google Ads and Local Services Ads can produce calls within days of launch. SEO takes longer, usually three to six months to build steady momentum, depending on your market and competition.
Will I work with you or an account manager?
You work directly with George, the strategist who builds and runs your plan. No hand-offs.
What is AI search, and do I need it?
More people now ask ChatGPT, Perplexity or Google’s AI Overviews which business to call. Getting recommended there, sometimes called GEO, builds on good SEO. It is included in our SEO work.
Can you work with our current agency or web developer?
Yes. We can manage one channel alongside your existing partners, or oversee your agencies as an independent advisor.
How do you track calls and leads?
We set up call tracking numbers, form tracking and Google Analytics, and connect them to your CRM where possible. You see which source produced each call and lead.
Who owns our ad accounts and website?
You do. Ad accounts, analytics, Google Business Profile, website and content all stay in your name.
What happens on the first call?
We talk about your goals and what you have tried. We look at your website and search presence beforehand, so you leave with useful ideas whether or not we work together.
Let’s talk about your next client.
Book a 30-minute call or reach out directly. You will speak with George, the strategist who does the work.
Gaithersburg, Maryland. Serving clients nationwide.
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