Google Ads and Local Services Ads Management
Ads that make the phone ring.
Google Ads and Local Services Ads put you in front of people searching right now. We set them up and manage them with one goal: calls and qualified leads.
What is included
What our Google Ads and LSA service includes.
Search campaigns
Built around high-intent keywords for the services you want more of.
Local Services Ads
Setup, verification support and ongoing management.
Call-first setup
Call-only ads and call extensions so mobile searchers can call in one tap.
Wasted spend control
Ongoing negative keyword and search term management.
Landing pages
Pages built to convert ad traffic into calls and forms.
Tracking and review
Every call and form tied to its campaign, with a monthly review of cost per lead.
Our approach
How we run paid search.
Search ads and Local Services Ads
Search ads appear when someone types a query you bid on. You pay per click and control the keywords, ad copy, budget and landing pages.
Local Services Ads appear above search ads with a Google badge. You pay for each lead, and Google decides placement based largely on your reviews, responsiveness and verification. For many legal and home service categories, running both works best.
How campaigns are structured
We build campaigns around the services you want more of. Keywords are tightly grouped, each group gets its own ads, and every ad leads to a page that matches the search. Good structure is what keeps cost per lead under control as budgets grow.
Cutting wasted spend
Many accounts pay for searches that will never become clients: job seekers, people looking for free help, researchers and the wrong locations. We review search terms every week and block what does not convert.
Optimizing for leads
Google’s automated bidding works best when it knows which clicks turned into calls and forms. We set up conversion tracking first, so the account learns to find more of the right people.
Landing pages that convert
The page an ad sends people to matters as much as the ad. We build a focused landing page for each major service. Each one has the phone number at the top, a short form and the answers people need before they call.
Managing Local Services Ads
Local Services Ads reward businesses that answer calls, respond to messages quickly and earn steady reviews. We manage your profile, service areas and job types. We also review every lead and dispute the ones that do not match your services when Google allows a credit.
By industry
Google Ads and LSA for your industry.
Law firms
Case-type campaigns, Local Services Ads for eligible practice areas, and a review of call handling so expensive clicks are not lost at intake.
Healthcare
Campaigns for high-value services and new patient appointments, with ad copy that follows healthcare advertising policies.
Home services
Local Services Ads with Google Guaranteed, emergency and seasonal campaigns, and budgets that follow your busy season.
Who it is for
Who Google Ads and LSA is for.
Businesses that want leads quickly, and businesses that already run ads but are not sure they are working.
Your first 90 days
Month 1Build and launch
Account review or build, conversion tracking, and launch of priority campaigns.
Month 2Clean up and test
Search term cleanup, ad testing, landing page improvements and budget moved toward the best campaigns.
Month 3Refine and expand
Tighter targeting, expansion where cost per lead is healthy, and a full quarterly review.
Common mistakes
Common Google Ads and LSA mistakes.
Sending ads to the home page
Someone who clicks an ad for a specific service should land on a page about that service, with a clear way to call.
Loose keywords with no negatives
Broad keyword settings without a negative keyword list can spend a large share of a budget on irrelevant searches.
No conversion tracking
If the account does not know which clicks became calls, Google cannot optimize for leads.
Ignoring call handling
Ads that generate calls are wasted if calls go to voicemail or are not followed up quickly.
Set it and forget it
Search behavior, competitors and costs change constantly. Accounts need weekly attention.
Pricing
Ads management is part of the Growth level, $2,000 to $5,000 per month. Ad spend is paid directly to Google and stays in your account.
See all pricingQuestions
Google Ads and LSA questions, answered.
Don’t see your question? Call 240-820-2196 and ask.
How much should we spend on ads?
It depends on your market and the value of a new client. We recommend a starting budget on our first call.
What are Local Services Ads?
Google ads that appear at the very top of results with a Google verification badge. You pay per lead instead of per click.
Who owns the ad account?
You do. We manage it, but the account and its data stay yours.
What is a good cost per lead?
It depends on your industry, market and the value of a client. We set targets with you based on what a new client is worth to your business.
How long before ads produce calls?
Usually within days of launch. The first few weeks are spent learning which searches and ads perform best.
Do you manage Facebook or other social ads?
Our focus is Google Ads and Local Services Ads, where people are actively searching. Paid social can be added when it fits your goals.
What do you need from us to start?
Access to your existing account if you have one, a list of the services you want more of, and your monthly budget.
Can you fix an account another agency built?
Yes. Most of our ads work starts with an existing account. We review it, keep what works and rebuild what does not.
Do you dispute bad Local Services Ads leads?
Yes. Google allows credits for leads that fall outside your services or area. We review leads and submit disputes where they qualify.
Related services
Services that pair well with Google Ads and LSA.
Let’s talk about your next client.
Book a 30-minute call or reach out directly. You will speak with George, the strategist who does the work.
Gaithersburg, Maryland. Serving clients nationwide.
Tell us about your business