Marketing Insights

Analysis on search, AI and lead generation.

Plain-spoken analysis of what is changing in Google, AI search and paid advertising, and what it means for law firms and service businesses that depend on calls and leads.

Latest

Marketing insights and analysis.

AI Search · November 6, 2026

Is Google Cannibalizing Itself? What the AI Search Fears Get Right and Wrong

Alphabet had its worst day since 2004 as Search slowed and AI spending soared. What the fears get right, what they miss and what it means for businesses that depend on Google for leads.

Read the analysis

Want to talk through what this means for you?

Book a 30-minute call or call directly. You will speak with the strategist who does the work.

240-820-2196

Gaithersburg, Maryland. Serving clients nationwide.

Tell us about your business