Marketing Agency Audit and Oversight
Make sure your agency is delivering.
You pay an agency every month, but are you getting the calls and leads you were promised? We review what your agency is doing, explain it in plain English, and hold them to results.
What is included
What our Agency Oversight service includes.
Full audit
SEO, ads, website and reporting, reviewed by an independent expert.
Contract review
What you are paying for compared with what you receive.
Plain-English summary
What is working, what is not, and what to ask for.
Ongoing oversight
A monthly review of agency reports and work.
Transition support
Help choosing and onboarding a new partner if you decide to change.
Our approach
How oversight works.
Why an independent review helps
Agencies report on their own work, and even good agencies tend to highlight what looks best. An independent review tells you what is actually happening and whether the work matches what you pay for.
What we look at
We review your ad accounts, search terms, SEO work and content, and your Google Business Profile. We also check website performance, tracking and the reports you receive. Then we compare all of it with your contract and your results.
What you get
A plain-English summary of what is working, what is not, and what to ask your agency for. If changes are needed, you get a clear list in order of priority.
Ongoing oversight
Some clients keep us on monthly to review agency reports, join check-in calls and flag issues early. It keeps everyone focused on calls and leads.
Red flags we look for
Common red flags include accounts owned by the agency, reports with no call or lead numbers and ad spend going to irrelevant searches. Others are content with no clear target and contracts that make it hard to leave. None of these prove an agency is doing poor work, but each one is worth a closer look.
Talking with your agency
Most reviews go best with the agency involved. We ask direct questions, request the data we need, and keep the conversation focused on results.
If it is time to change
If a change makes sense, we help you plan it. That includes securing your accounts, documenting what is in place and writing requirements for the next partner. The goal is a handover that does not lose momentum.
By industry
Agency Oversight for your industry.
Who it is for
Who Agency Oversight is for.
Business owners and managing partners who want an independent expert in their corner.
How a review runs
Week 1Access
Read-only access to your accounts, analytics and reports.
Weeks 2 to 3Review
A full review of the work, the spend and the results.
Week 4Findings
A findings call and written summary, with optional ongoing oversight.
Common mistakes
Common Agency Oversight mistakes.
Judging an agency by its report
Reports show what the agency chooses to show. The accounts tell the full story.
Not owning your accounts
Ad accounts, analytics and your website should be registered in your name.
Paying for activity
Blog posts and backlinks are tasks. The real question is whether calls and clients increased.
Switching agencies without a plan
Changing partners without fixing tracking and goals often repeats the same problems.
Pricing
Available as a one-time audit or as ongoing monthly oversight. Pricing depends on how many channels and vendors are involved.
See all pricingQuestions
Agency Oversight questions, answered.
Don’t see your question? Call 240-820-2196 and ask.
Will our agency know you are reviewing their work?
That is your call. Most reviews work best with the agency involved.
Are you trying to take over our account?
No. If your agency is doing good work, we will tell you so.
What do we need to share?
Read access to your ad accounts, analytics, Google Business Profile and recent reports.
What if our agency will not give us access?
You should own your accounts. If an agency will not grant read access, that is worth knowing on its own.
Can you help us choose a new agency?
Yes. We can write requirements, review proposals and help onboard the new partner.
How long does a review take?
Usually about four weeks from access to findings.
What does a review cost?
It depends on how many channels and vendors are involved. We quote after a short call.
Will you sign an NDA?
Yes, if you would like one before sharing account access.
Related services
Services that pair well with Agency Oversight.
Let’s talk about your next client.
Book a 30-minute call or reach out directly. You will speak with George, the strategist who does the work.
Gaithersburg, Maryland. Serving clients nationwide.
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