Marketing for Schools and Colleges
More enrollment inquiries.
Prospective students search by program, location and career outcome. We help technical colleges, career schools and training programs show up for those searches and turn interest into applications.
The challenge
How students choose a program.
They search by program
Students usually search for a program or a career before they search for a school. Each program needs its own page with clear answers about cost, length, schedule and outcomes.
Location still matters
For campus-based programs, local search and Maps visibility put you in front of students nearby.
Timing drives enrollment
Interest spikes before start dates and application deadlines. Campaigns are planned around your calendar.
Follow-up makes the difference
Inquiries go cold quickly. Fast, consistent follow-up from admissions turns interest into applications.
Clear answers win applications
Students compare programs on cost, schedule, length, financial aid and job outcomes. Program pages that answer those questions plainly earn more inquiries than pages full of general claims.
What we do
What we do for education.
Who this is for
Getting started
Your first 90 days of education marketing.
One strategist, one plan and a monthly report on calls and leads from the start.
Month 1Audit
Program pages, campus profiles, campaigns and inquiry tracking.
Month 2Build and launch
New or improved program pages and campaigns for the next start date.
Month 3Measure
The first report on inquiries by program and source.
Common mistakes
Common education marketing mistakes.
One page for every program
Students search for specific programs. Each one needs its own page.
Hiding cost and schedule
Students want to know cost, length and schedule early. Hiding them loses inquiries.
Campaigns that ignore the calendar
Spend should rise before start dates and deadlines.
Slow follow-up
An inquiry that waits days for a reply often goes to another school.
Questions
Education marketing FAQs.
Don’t see your question? Call 240-820-2196 and ask.
Do you work with accredited institutions?
Yes. We work within your admissions and compliance guidelines.
Can you support enrollment deadlines?
Yes. Campaigns are planned around your start dates and application deadlines.
Do you work with online programs?
Yes. Online programs use national search strategies built around each program.
Can you track inquiries by program?
Yes. Inquiries and applications are tracked by program and source, so you see what each campaign produces.
Do you write program content?
Yes. We write program pages and have them reviewed by your admissions team for accuracy.
What does it cost?
Engagements start at $1,000 per month, with paid search budgets planned around your enrollment calendar.
Can you help with financial aid content?
Yes. We write clear, accurate pages on cost and financial aid options, reviewed by your financial aid office.
Other industries
We also work with.
Law Firms
Practice area SEO, Google Ads and Local Services Ads built around signed cases.
Healthcare
Local search and ads that bring in appointment requests for every location.
Professional Services
Search and content that bring decision makers to your firm.
Home Services
Map Pack visibility and Local Services Ads that make your phone ring.
Let’s talk about your next client.
Book a 30-minute call or reach out directly. You will speak with George, the strategist who does the work.
Gaithersburg, Maryland. Serving clients nationwide.
Tell us about your business