Criminal Defense Lawyer Marketing
Criminal defense marketing for when the call can’t wait.
Criminal defense clients and their families usually need help immediately, often late at night or on a weekend. They choose quickly, based on who answers, who sounds capable and who handles charges like theirs. We build marketing around that urgency.
How clients choose
How criminal defense clients search and decide.
Family members often search first
When someone is arrested, a parent, spouse or friend is often the one searching and calling. Pages should speak to them as well as to the accused.
The clock is running
Arrests, court dates and bond hearings create real deadlines. Clear next steps and a phone answered around the clock win these calls.
Charges are searched specifically
People search for the exact charge: assault, drug possession, theft, domestic violence. Charge-specific pages rank and convert better than a single criminal defense page.
Discretion matters
Many clients are embarrassed or afraid. Calm, respectful language and private contact options make it easier to reach out.
What we do
Criminal Defense law firm marketing services.
Charge-specific pages
Assault, drug charges, theft, domestic violence, weapons, white collar and the other charges you defend.
Court and county pages
Content tied to the courthouses where you appear most often.
Around-the-clock ad coverage
Campaigns and call handling planned for nights and weekends.
Local Services Ads
Managed for criminal defense where available in your market.
Process content
Clear explanations of arrest, bond, arraignment and what happens next.
Call tracking
Calls tracked by charge type and source, with intake reviewed for speed.
Searches we build pages and campaigns around
- “criminal defense attorney near me”
- “assault charge lawyer”
- “drug possession lawyer”
- “domestic violence attorney”
- “what happens at an arraignment”
- “how to get someone out of jail”
- “expungement lawyer”
Search strategy
Criminal Defense SEO and Google Ads strategy.
Paid search
Campaigns run around the clock where someone can answer, with charge-specific ad groups and separate budgets for serious charges. Ad copy stays calm and factual, within bar rules.
Maps and Local Services Ads
Map Pack visibility near the courthouses and jails you serve, plus Local Services Ads where available, bring in most urgent calls.
Content that ranks
Pages and articles built around the questions criminal defense clients ask most, reviewed by your attorneys before they go live.
What happens after an arrest
Booking, bond and the first court date.
What to expect at an arraignment
A plain explanation for defendants and families.
Charge-specific guides
Assault, drug, theft and domestic violence pages for your state.
How bail and bond work
What families need to know to help someone get out.
Clearing your record
Expungement and record sealing options.
Intake
Marketing brings the call. Intake signs the case.
Criminal defense calls are often urgent and emotional, and the caller may not be the client. Intake should answer quickly at any hour, explain what happens next and set a consultation fast. We review after-hours coverage and how quickly calls turn into consultations.
Getting started
Your first 90 days of criminal defense marketing.
Engagements start at $1,000 per month, with one strategist running the plan from day one. See pricing.
Month 1Audit and intake review
Your website, Google Business Profile, ads and tracking for criminal defense cases, plus a review of how calls are answered.
Month 2Build and launch
New or rebuilt criminal defense pages, Local Services Ads where available, and focused search campaigns.
Month 3Measure and refine
The first report on calls and signed cases by source, with budget moved toward what works.
Common mistakes
What we see go wrong in criminal defense marketing.
Missing late-night calls
Arrests happen at all hours. A firm that does not answer at night loses the case to one that does.
One page for every charge
Clients search for their specific charge. A single page cannot rank for all of them.
Writing only for the accused
Family members make many of these calls. Content should help them understand what to do.
Ignoring expungement and record sealing
Many people search for help clearing an old record. It is often a steady, lower-pressure source of clients.
Questions
Criminal Defense lawyer marketing FAQs.
Don’t see your question? Call 240-820-2196 and ask.
Should we run ads at night?
Usually, yes, if someone can answer the phone. Many criminal defense calls come in late at night and on weekends.
Do you create pages for each charge?
Yes. Charge-specific pages capture the exact searches people make and explain what that charge means and what happens next.
Can you target specific courthouses or counties?
Yes. Content and ads can focus on the courts and counties where you practice most.
Are Local Services Ads available for criminal defense?
Criminal defense is a common Local Services Ads category in many markets. We confirm eligibility for your firm.
Do you market expungement services?
Yes, where you offer them. Expungement and record sealing pages often bring in steady, less urgent leads.
How do you measure results?
Calls by charge type and source, consultations booked and clients retained, reviewed monthly.
Related practice areas
Other practice areas we market.
DUI and Traffic
A DUI arrest or a serious traffic ticket comes with short deadlines and a lot of worry about a license, a job and insurance.
Immigration
Immigration clients are making decisions that affect their families and their futures, and many have heard stories about fraud and bad advice.
Family Law and Divorce
People looking for a divorce or custody lawyer are making one of the hardest decisions of their lives.
Let’s talk about your criminal defense practice.
Book a 30-minute call or call directly. You will speak with George, who has spent nearly two decades in legal marketing.
Gaithersburg, Maryland. Serving clients nationwide.
Tell us about your business