Estate Planning and Probate Lawyer Marketing
Estate planning marketing that brings in steady consultations.
Estate planning is a considered decision. Clients research, compare and often attend a seminar or read several articles before they call. Probate is different: families need help after a loss. We build marketing for both, with content that educates and a clear path to a consultation.
How clients choose
How estate planning and probate clients search and decide.
Planning clients research for weeks
People planning wills and trusts compare options, read about wills versus trusts and look for flat fees. Educational content earns their trust long before they book.
Adult children often search for parents
Many searches come from adult children trying to help aging parents. Content should speak to both generations.
Probate starts with a loss
Families searching for probate help are often grieving and overwhelmed. Clear, compassionate guidance on what happens next brings them in.
Flat fees are common and expected
Many estate planning clients expect package pricing. Firms that explain their packages convert more consultations.
What we do
Estate Planning and Probate law firm marketing services.
Planning and probate pages
Wills, trusts, powers of attorney, guardianship, probate and trust administration.
Educational guides
Will versus trust, avoiding probate, planning for blended families and similar topics.
Package and fee content
Clear descriptions of planning packages and what is included.
Local visibility
Map Pack and county pages, since probate runs through local courts.
Seminar and event promotion
Landing pages and ads for workshops, if your firm hosts them.
Consultation tracking
Calls and forms tracked through to booked consultation and signed engagement.
Searches we build pages and campaigns around
- “estate planning attorney near me”
- “will vs trust”
- “how to avoid probate”
- “probate lawyer”
- “living trust attorney”
- “power of attorney lawyer”
- “estate planning cost”
Search strategy
Estate Planning and Probate SEO and Google Ads strategy.
Paid search
Search campaigns focus on planning searches with clear package messaging and on probate searches with compassionate, practical copy. The two run as separate campaigns with separate budgets.
Maps and Local Services Ads
Map Pack visibility near your office and the probate courts you work in helps local families find you. Reviews from satisfied clients carry real weight here.
Content that ranks
Pages and articles built around the questions estate planning and probate clients ask most, reviewed by your attorneys before they go live.
Will versus trust
Which one fits which family, explained simply.
How to avoid probate
Common tools and when they make sense.
Estate planning for young families
Guardians, beneficiaries and the basics.
What happens in probate
A step-by-step guide for families after a loss.
Powers of attorney and health care directives
What they do and why they matter.
Intake
Marketing brings the call. Intake signs the case.
Planning clients are rarely in a hurry, but they do expect a prompt, professional reply and a clear explanation of fees. Probate callers need patience and guidance. We review how both types of calls are handled and how quickly consultations are scheduled.
Getting started
Your first 90 days of estate planning and probate marketing.
Engagements start at $1,000 per month, with one strategist running the plan from day one. See pricing.
Month 1Audit and intake review
Your website, Google Business Profile, ads and tracking for estate planning and probate cases, plus a review of how calls are answered.
Month 2Build and launch
New or rebuilt estate planning and probate pages, Local Services Ads where available, and focused search campaigns.
Month 3Measure and refine
The first report on calls and signed cases by source, with budget moved toward what works.
Common mistakes
What we see go wrong in estate planning and probate marketing.
Treating planning and probate as one
Planning clients and probate families search and decide very differently. Each needs its own pages and messaging.
No educational content
Estate planning clients research heavily. Firms without helpful guides lose them to firms that have them.
Hiding package pricing
Many clients expect flat fees. Explaining packages brings in better-qualified consultations.
Only targeting older clients
Adult children and younger families with new children also plan. Content should reach them too.
Questions
Estate Planning and Probate lawyer marketing FAQs.
Don’t see your question? Call 240-820-2196 and ask.
Is SEO a good fit for estate planning?
Yes. Estate planning clients research carefully, so strong educational content often brings in steady consultations over time.
Should probate have its own pages?
Yes. Probate clients are in a different situation than planning clients and search for different things.
Can you promote our seminars?
Yes. We build landing pages and campaigns for workshops and track registrations and consultations that follow.
Should we list our planning packages?
Describing your packages and what is included helps clients self-qualify and arrive ready to move forward.
Are Local Services Ads available for estate planning?
Estate planning is a common legal category for Local Services Ads in many markets. We confirm eligibility for your firm.
How do you measure results?
Consultations booked and engagements signed by source, plus seminar registrations if you run them.
Related practice areas
Other practice areas we market.
Family Law and Divorce
People looking for a divorce or custody lawyer are making one of the hardest decisions of their lives.
Bankruptcy
People considering bankruptcy are often stressed, embarrassed and unsure of their options.
Employment Law
Employment cases vary widely in value, and most inquiries need careful screening.
Let’s talk about your estate planning and probate practice.
Book a 30-minute call or call directly. You will speak with George, who has spent nearly two decades in legal marketing.
Gaithersburg, Maryland. Serving clients nationwide.
Tell us about your business